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Marketing

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Maia Purcell

"Sell-Care": The commercialization of self-care in influencer marketing

Vanessa Woffenden

How Does Public Relations Shape the Reception of Book-to-Screen Adaptations?

Ava Cheung

The Role of Social Media Influencers in Shaping Consumer Behaviour in the Skincare Industry

Rachel Da Silva

What TikTok Can Teach Out-of-Home: Shifting Advertising Strategies in the Age of Engagement

Erica Stramaglia

The Power of Promotion: How Beauty Influencers Drive Conspicuous Consumption on TikTok

Seleem Kotun

How Urban Environments Affect Modern Marketing

Ainsley Nickerson

Reputation at Risk: The Impact of Corporate DEI Rollbacks on Brand Image and Credibility

Alyssa Wong

Are our Devices Listening to us? - The Evolution of Digital Marketing Research & Prediction

Olivia Washington

How Rebranding Influences Consumer Perception and Purchasing Behaviour

Emily Cox

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto.
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