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A close-up headshot of a young Black woman with warm brown skin and bright eyes, smiling widely with glossy lips. She has long black box braids, wears silver chunky hoop earrings, and a silver necklace with an oval blue sapphire pendant. Her attire is a black top, and the background is a softly blurred modern building.

Maia Purcell

"Sell-Care": The commercialization of self-care in influencer marketing
A close-up portrait of a young woman with long, wavy reddish-brown hair, bright green eyes, and a broad, radiant smile showing white teeth. She wears a black ribbed top, sparkling silver hoop earrings, and a delicate silver chain with a small crystal pendant. The background is a soft blur of an indoor office-like setting.

Vanessa Woffenden

How Does Public Relations Shape the Reception of Book-to-Screen Adaptations?
A smiling young woman with warm brown eyes and long, straight brown hair with lighter caramel highlights, parted slightly off-center, looks directly at the camera. She has a broad smile, showing white teeth, and faint dimples on her cheeks. She is wearing a textured cream or off-white cardigan with a visible button. The background is a plain, smooth grey.

Ava Cheung

The Role of Social Media Influencers in Shaping Consumer Behaviour in the Skincare Industry
A well-lit headshot of a young woman with fair skin, long dark brown hair parted in the middle, and dark eyebrows. She wears modern black and silver-rimmed glasses and a subtle smile. Her eyes are brown. She is wearing a reddish-orange ribbed knit sweater and a delicate silver necklace with a small, round pendant. The background is a softly blurred, light beige wall.

Rachel Da Silva

What TikTok Can Teach Out-of-Home: Shifting Advertising Strategies in the Age of Engagement
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Erica Stramaglia

The Power of Promotion: How Beauty Influencers Drive Conspicuous Consumption on TikTok
A head-and-shoulders portrait of a young Black man with a wide, joyful smile and short, dark curly hair, looking directly at the viewer. He wears a bright royal blue crew-neck t-shirt, a thin silver chain, and a square diamond stud earring in his right ear. The background is softly blurred with light grey and blue tones.

Seleem Kotun

How Urban Environments Affect Modern Marketing
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Ainsley Nickerson

Reputation at Risk: The Impact of Corporate DEI Rollbacks on Brand Image and Credibility
A young woman with long, straight dark hair and a warm smile, showing teeth and dimples, looks directly at the camera. She wears a black zippered top, a gold chain necklace with a heart-shaped pendant, and gold hoop earrings with white teardrop charms. The background is a softly blurred indoor setting with hints of light and blue.

Alyssa Wong

Are our Devices Listening to us? - The Evolution of Digital Marketing Research & Prediction
A light-skinned young woman with long, straight reddish-brown hair parted in the middle and blue-grey eyes smiles broadly, showing her teeth, while looking directly at the camera. She wears a black ribbed crew-neck top and gold hoop earrings. The background is a soft, plain grey.

Olivia Washington

How Rebranding Influences Consumer Perception and Purchasing Behaviour
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Emily Cox

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto.
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