Research Category:

Marketing

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Julia Fung

Authenticity on Demand: How Brands Perform "Realness" Online

Mackenzie Falconer

Visual Storytelling, Identity, and Subtle Branding on Instagram

Saumya Banugoban

Y2K Nostalgia Marketing & Gen Z

Yiling Shi

Authenticity in Communication: How Fashion Influencers Use Textual and Visual Strategies to Build Trust on Instagram

Tara Kim

The Power of Simplicity: Minimalism as a Marketing Strategy in Beauty Branding

Hariram Satkunarajan

The Impact of PR on a Game's Performance

Brittany Smith

Black Women as Cultural Architects: How Branding Transforms Cultural Innovation into Market Value

Isabel Rahme

Algorithm - Aligned UGC - Style Advertising VS Traditional Branded Advertising: Credibility, Authenticity, and Gen Z Engagement

Akasha Alam

The Infinite Scroll: Trend Culture, AI, and the Loss of Brand Authenticity in Digital Communication

Adam Jones

Building Brand Relationships in the Digital Age: The Impact of Social Media Content on Consumer Engagement and Trust
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