Marketing

Emily Cox

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto.

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Emily Cox is a student at Toronto Metropolitan University with a strong interest in commercial real estate and professional communication. She is actively involved in the Ted Rogers Real Estate Association, where she serves as a Corporate Relations Associate, helping connect students with industry professionals through networking events and partnerships.

Emily brings a well-rounded background in sales, client service, and entrepreneurship, having previously operated her own business while also working in high-paced hospitality environments. These experiences have strengthened her communication skills, adaptability, and ability to build meaningful professional relationships.

As she approaches graduation, Emily is eager to pursue a career in commercial real estate, with a particular interest in brokerage and relationship-driven roles.

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto looks at how downtown office buildings are trying to “sell” the idea of coming back in person at a time when hybrid work is still normal for many people. I analyzed public-facing marketing materials from major downtown Toronto office buildings—like websites, leasing pages, and brochures—and looked for repeated messages and patterns.

Three themes showed up consistently. First, offices are being marketed as an experience (amenities, community, and destination-style vibes) rather than just square footage. Second, marketing leans on collaboration as the reason to return, emphasizing culture, creativity, mentorship, and connection. Third, there’s a strong focus on wellness and lifestyle, using visuals and language around natural light, greenery, comfort, and balance to make office attendance feel personally beneficial. Overall, the project shows that office marketing is shifting from simply describing space to persuading people that returning is worth it.

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