Marketing

Emily Cox

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto.

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Emily Cox is a student at Toronto Metropolitan University with a strong interest in commercial real estate and professional communication. She is actively involved in the Ted Rogers Real Estate Association, where she serves as a Corporate Relations Associate, helping connect students with industry professionals through networking events and partnerships.

Emily brings a well-rounded background in sales, client service, and entrepreneurship, having previously operated her own business while also working in high-paced hospitality environments. These experiences have strengthened her communication skills, adaptability, and ability to build meaningful professional relationships.

As she approaches graduation, Emily is eager to pursue a career in commercial real estate, with a particular interest in brokerage and relationship-driven roles.

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto looks at how downtown office buildings are trying to “sell” the idea of coming back in person at a time when hybrid work is still normal for many people. I analyzed public-facing marketing materials from major downtown Toronto office buildings—like websites, leasing pages, and brochures—and looked for repeated messages and patterns.

Three themes showed up consistently. First, offices are being marketed as an experience (amenities, community, and destination-style vibes) rather than just square footage. Second, marketing leans on collaboration as the reason to return, emphasizing culture, creativity, mentorship, and connection. Third, there’s a strong focus on wellness and lifestyle, using visuals and language around natural light, greenery, comfort, and balance to make office attendance feel personally beneficial. Overall, the project shows that office marketing is shifting from simply describing space to persuading people that returning is worth it.

Lightning Talk

Browse More Marketing Research

More Projects

A close-up portrait of a Black woman with warm dark skin, smiling broadly at the camera with her teeth showing and wearing deep red lipstick. She has long box braids styled with a mix of black and vibrant blue hair, and wears small gold hoop earrings and a thin gold necklace. Her sleeveless top features a blue and teal animal print pattern. The background is a plain light gray.

Sonnet Hines

The Disappearance of Third Spaces
A close-up portrait of a light-skinned person with short, dark brown hair and a friendly smile. They are wearing a dark blue, ribbed, high-neck sleeveless top, silver crescent moon earrings, and a matching necklace with a small pearl. The background is softly blurred with muted brown and grey tones.

Julia Fung

Authenticity on Demand: How Brands Perform "Realness" Online
A close-up headshot of a young woman with a fair complexion, featuring long, wavy, medium-brown hair parted slightly off-center. She has blue-grey eyes and a gentle, closed-mouth smile with pink-tinted lips. She wears a dark teal button-up cardigan, a single pearl drop earring on her left ear, and two layered gold chain necklaces, one with a small, rounded gold-toned pendant. The background is softly blurred with muted light and dark tones, suggesting an indoor setting with natural light.

Paige Redstone

Curated For Hire: How Digital Self-Presentation Shapes Perceptions of Professionalism and Employability Among Young Adults
Scroll to Top