Marketing

Emily Cox

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto.

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Emily Cox is a student at Toronto Metropolitan University with a strong interest in commercial real estate and professional communication. She is actively involved in the Ted Rogers Real Estate Association, where she serves as a Corporate Relations Associate, helping connect students with industry professionals through networking events and partnerships.

Emily brings a well-rounded background in sales, client service, and entrepreneurship, having previously operated her own business while also working in high-paced hospitality environments. These experiences have strengthened her communication skills, adaptability, and ability to build meaningful professional relationships.

As she approaches graduation, Emily is eager to pursue a career in commercial real estate, with a particular interest in brokerage and relationship-driven roles.

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto looks at how downtown office buildings are trying to “sell” the idea of coming back in person at a time when hybrid work is still normal for many people. I analyzed public-facing marketing materials from major downtown Toronto office buildings—like websites, leasing pages, and brochures—and looked for repeated messages and patterns.

Three themes showed up consistently. First, offices are being marketed as an experience (amenities, community, and destination-style vibes) rather than just square footage. Second, marketing leans on collaboration as the reason to return, emphasizing culture, creativity, mentorship, and connection. Third, there’s a strong focus on wellness and lifestyle, using visuals and language around natural light, greenery, comfort, and balance to make office attendance feel personally beneficial. Overall, the project shows that office marketing is shifting from simply describing space to persuading people that returning is worth it.

Lightning Talk

Browse More Marketing Research

More Projects

A well-lit, frontal headshot of a young man with fair skin, light blonde wavy hair, and bright blue eyes, sporting a ginger beard and mustache. He is smiling broadly, showing his teeth, and wearing a dark blue textured sweater against a plain light grey background.

Tanner Jackson

The Role of a Sports Arena as a Community Anchor After Tragedy
A detailed headshot of a young woman with a radiant, gentle smile, looking directly forward. Her light skin is adorned with numerous warm-toned freckles across her nose and cheeks. Her large, expressive dark brown eyes sparkle softly. Her voluminous, dark brown curly hair, parted in the middle, frames her face and flows down past her shoulders. She wears a crisp white linen-style collared shirt, unbuttoned slightly at the top, over a white undershirt. A slender silver chain necklace with a small gold-colored cross pendant rests on her collarbone. Her lips are glossy and slightly parted, showing a natural pink hue. The background is a soft, out-of-focus blur of light grey, white, and hints of muted blue, suggesting an indoor, possibly office or commercial, environment.

Perrin Langille

“Becoming Chinese”: The effect of trends on reducing vast cultures to simplistic depictions
A head and shoulders portrait of a young East Asian woman with long, dark wavy hair, wearing a black textured jacket with a prominent gold button and a small gold hoop earring. She has a subtle, friendly smile and is looking directly at the viewer with a blurred, light-toned background.

Yerin Kim

Support Beyond Orientation: Practical Support for International Students Living Alone
Scroll to Top