Marketing

Emily Cox

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto.

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Emily Cox is a student at Toronto Metropolitan University with a strong interest in commercial real estate and professional communication. She is actively involved in the Ted Rogers Real Estate Association, where she serves as a Corporate Relations Associate, helping connect students with industry professionals through networking events and partnerships.

Emily brings a well-rounded background in sales, client service, and entrepreneurship, having previously operated her own business while also working in high-paced hospitality environments. These experiences have strengthened her communication skills, adaptability, and ability to build meaningful professional relationships.

As she approaches graduation, Emily is eager to pursue a career in commercial real estate, with a particular interest in brokerage and relationship-driven roles.

How the Return-to-Office Push Is Reshaping Office Marketing in Downtown Toronto looks at how downtown office buildings are trying to “sell” the idea of coming back in person at a time when hybrid work is still normal for many people. I analyzed public-facing marketing materials from major downtown Toronto office buildings—like websites, leasing pages, and brochures—and looked for repeated messages and patterns.

Three themes showed up consistently. First, offices are being marketed as an experience (amenities, community, and destination-style vibes) rather than just square footage. Second, marketing leans on collaboration as the reason to return, emphasizing culture, creativity, mentorship, and connection. Third, there’s a strong focus on wellness and lifestyle, using visuals and language around natural light, greenery, comfort, and balance to make office attendance feel personally beneficial. Overall, the project shows that office marketing is shifting from simply describing space to persuading people that returning is worth it.

Lightning Talk

Browse More Marketing Research

More Projects

A close-up portrait of a young woman with long, slightly messy auburn wavy hair. She has fair skin with a natural blush on her cheeks, bright green eyes, and a soft smile with red lipstick. She is wearing a blue and white small-checkered button-down shirt with some buttons undone, and small pearl drop earrings. The background is a plain light grey wall.

Ella Parker-Tam

AI, Accountability, and the University: Who Is Responsible for Student Learning?
A placeholder image with a large black serif letter 'S' centered on a light beige background. Behind the 'S' are blurred abstract shapes: a light blue horizontal rectangle at the top, a yellow circle on the left, and a maroon triangle on the right. The text 'No Image Available' is displayed in black at the bottom, all enclosed by a thin black border.

Sarah Shad

Modern Day: Erasure of Yesterday
A close-up portrait of a light-skinned person with dark brown curly hair and bangs, brown eyes, and a light mustache. They have a silver horseshoe septum piercing and multiple silver hoop earrings in each ear. A gentle smile is on their face, and they are wearing a charcoal-striped button-up shirt against a blurred, mottled background.

Patrick Elo

Beyond the Experience: Designing Audience Experience in Cultural Organizations
Scroll to Top