Marketing

Alyssa Wong

Are our Devices Listening to us? – The Evolution of Digital Marketing Research & Prediction

A young woman with long, straight dark hair and a warm smile, showing teeth and dimples, looks directly at the camera. She wears a black zippered top, a gold chain necklace with a heart-shaped pendant, and gold hoop earrings with white teardrop charms. The background is a softly blurred indoor setting with hints of light and blue.

I am a fourth-year Professional Communications student with The Creative School, also working to complete a minor in Marketing with The Ted Rogers School of Management. I am a creative, collaborative, and critical thinker. I am also an adaptive and positive leader working in collaborative teamwork settings. Most importantly, I am always eager to learn, I enjoy sharing my ideas with others, and I maintain a positive mindset entering new environments. 

While marketing and advertising has drastically advanced over the years, people should be aware how their online activity is tracked, recorded, and used. The goal of my research assignment is to find reasons how our devices successfully tailor advertisements and content to individuals based on their preferences, likes, and interests. Through inductive research, it allows theory to emerge, define key findings, and provides results to my research question. 

Lightning Talk

Browse More Marketing Research

More Projects

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Daniel Nguyen

Mnemonic Infrastructures and Persistent Liminality: Memory, Subjectivity, and the Formation of Vietnamese Contemporary Artistic Landscape
A close-up headshot of a light-skinned young man with light brown, wavy hair swept back, blue eyes, and a faint smile. He wears a black blazer over a dark collared shirt with buttons and small silver hoop earrings, against a plain light grey background.

Aden Worton

Constructing Meaning in Live Music Events: Audience Experience and Communication Environments
A professional headshot of a fair-skinned young woman with long, straight, center-parted blonde hair, green eyes, defined eyelashes, and a subtle smile. She wears a black blazer over a black top with a silver layered necklace, against a plain light gray background.

Ainsley Nickerson

Reputation at Risk: The Impact of Corporate DEI Rollbacks on Brand Image and Credibility
Scroll to Top