Culture

Aden Worton

Constructing Meaning in Live Music Events: Audience Experience and Communication Environments

A close-up headshot of a light-skinned young man with light brown, wavy hair swept back, blue eyes, and a faint smile. He wears a black blazer over a dark collared shirt with buttons and small silver hoop earrings, against a plain light grey background.

As a musician and communications professional, Aden Worton brings a creative, story-driven approach to marketing that elevates brand identity and drives meaningful social engagement. Drawing from his background as a Toronto-based songwriter and record producer, Aden understands how audiences connect with music, visuals, and authentic narratives. He combines creative intuition with strategic communication to craft campaigns that resonate culturally and emotionally. Whether producing content, shaping brand voice, or developing digital strategy, Aden approaches marketing the same way he approaches music: with experimentation, intention, and a focus on creating work that genuinely connects with people.

This research project explores how live music events construct meaning for audiences. The study draws on communication theory to examine how collective experience, cultural identity, digital media, and event participation shape how audiences interpret live music. Through analysis of scholarly literature and industry insights, the project aims to understand why live music events remain meaningful social spaces and how their significance evolves.

Lightning Talk

Browse More Culture Research

More Projects

A close-up portrait of a fair-skinned young man with messy, light brown hair, bright blue eyes, and a light brown stubble beard and mustache. He wears a dark charcoal-colored textured zip-up sweater with a gold-colored zipper over a white t-shirt. He is smiling gently, and the background is a softly blurred mix of light and dark tones, suggesting an indoor setting.

Adam Jones

Building Brand Relationships in the Digital Age: The Impact of Social Media Content on Consumer Engagement and Trust
A professional portrait of a woman with long, dark, center-parted hair, brown eyes, and a light pink lip gloss. She wears a dark gray knit sweater and has a gentle smile, against a softly blurred background.

Akasha Alam

The Infinite Scroll: Trend Culture, AI, and the Loss of Brand Authenticity in Digital Communication
A close-up headshot of a young woman with warm brown skin, dark hair pulled back, and a soft, friendly smile. She wears round, brown-rimmed glasses, gold hoop earrings, and a delicate gold chain necklace with a small heart pendant over a black halter top. Her lips are glossy with a reddish tint, and the background is softly blurred.

Maanya Kohli

Performing Belonging: How Gen Z Uses Instagram to Communicate Social Connection
Scroll to Top