Identity

Maanya Kohli

Performing Belonging: How Gen Z Uses Instagram to Communicate Social Connection

Hi, I’m Maanya, a Professional Communications student at TMU who’s fascinated by how social media shapes the way we connect, express ourselves, and make meaning out of everyday life. I’m into all things creative including music, film, pop culture and I spend a lot of time being (very intentionally) chronically online. I’m also a huge foodie, so if I’m not consuming media, I’m probably cooking, baking, or thinking about my next meal.

This project looks at how Gen Z uses Instagram to show and shape belonging. Instead of focusing on how people present themselves, it explores how connection, friendship, and shared experiences are communicated through posts. By analysing images, captions, and everyday content like photo dumps, the research shows how belonging is not just experienced, but actively constructed. It reveals how social media plays a powerful role in shaping what belonging looks like and how we understand connection in everyday life.

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