Media

Tomi Ayoola-Daniels

From Scroll To Suitcase : Social Media and Its Influence on Solo Female Travel Decisions

A close-up portrait of a young Black woman with a broad smile, showing white teeth. She has long, wavy black hair with styled baby hairs, gold glitter eyeshadow, rosy blush, and shiny dark red lipstick. She is wearing a light pink knit top with brown buttons and a necklace against a plain light gray background.

Tomi Ayoola-Daniels is a final year student  majoring in Professional Communications along with a minor in Business. Her favorite things to do are studying the Bible, hanging out with friends, going on adventures, and traveling. She grew up traveling a lot with her family—her late father loved to travel, and she along with her family visited places like the UK, South Africa, Ghana, and Dubai.

She especially love solo travel, and her interests in both solo travel and social media came together to inspire this project. She believes that being able to travel the world and see incredible sights helps her and everyone else come to the knowledge of God.

This research project examines how social media travel content on TikTok may influence women’s intentions to book their first solo trip. Through a TikTok content analysis along with a literature review, the study found that social media solo female travel content promotes this activity as empowering and realistic through safety advice, confidence instilling messages, and practical guidance. Rather than simply making travel look entertaining, social media can increases trust and self efficacy, helping women feel more confident to take on this new adventure.

Lightning Talk

Browse More Media Research

More Projects

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Soraya Ellis

Gendered Branding in the Energy Drink Industry: A Comparative Analysis of Red Bull and Alani Nu
A head-and-shoulders portrait of a young Black man with a wide, joyful smile and short, dark curly hair, looking directly at the viewer. He wears a bright royal blue crew-neck t-shirt, a thin silver chain, and a square diamond stud earring in his right ear. The background is softly blurred with light grey and blue tones.

Seleem Kotun

How Urban Environments Affect Modern Marketing
A close-up headshot of a young man with warm medium-brown skin, dark brown curly hair, and dark brown eyes, looking directly at the camera with a neutral expression. He is wearing a white collared shirt and a dark navy suit jacket, set against a plain light grey background.

Parteek Kler

Weaponized Aesthetics: The Algorithmic Pipeline and Reality of Looksmaxxing
Scroll to Top