Vedanti Jiwani

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Research Project

Enhancing Brand Promotion and Business Efficiency for Smiling Rocks

Bio

My name is Vedanti Jiwani, and I am a fourth-year undergraduate student majoring in Professional Communication with a minor in Business Essentials. As an international student from India, I am poised to assume leadership in my family’s diamond business, a venture that has also been the focus of my research project. I am keenly interested in networking and learning about diverse work practices and cultures. For leisure, I enjoy travelling and practicing meditation, activities that enrich my personal and professional growth.

Research Summary

This research proposal aims to identify and analyze the challenges and opportunities confronting Smiling Rocks, a premier Lab-Grown Diamond Company, in enhancing its brand promotion. This study strives to develop strategies for marketing excellence and overall business enhancement through a mixed-method approach that combines quantitative sales data analysis and qualitative inputs from the founder and chief executive, Mr. Zulu Ghevariya.

Research Poster

A detailed infographic titled 'DIAMONDS ARE FOR EVERYONE,' presenting a research proposal for Smiling Rocks by Vedanti Jiwani. The top left features Gigi Hadid on a red carpet in a black sheer dress with pearl and diamond jewelry. The top right displays the 'SR SMILING ROCKS NEW YORK' logo, text describing the company's lab-grown diamonds, bridal collection focus, and sustainable practices, alongside a table of market growth projections. The middle left 'Haute Couture' section shows ornate diamond earrings and a snowflake-shaped diamond ring. Below, 'Charity Sectors' highlights environmental support with images of ocean trash cleanup by '4Oceans' and rows of tree saplings. The bottom right includes an image of a blonde celebrity (likely Miley Cyrus) wearing a diamond necklace and a 'Methodology' section detailing thematic analysis points and research methods, including interviews with CEO Zulu Ghevariya and Brand Director Kishwar Mehmood.

Lightning Talk

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