Cosmetic Sourcing Practices: Brand vs. Media Coverage

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A presentation slide with a light background and soft abstract shapes. The main title in bold reads 'Cosmetic Sourcing Practices: Brand vs. Media Coverage.' Below it, the text states 'An exploration of how cosmetic ingredient sourcing practices are reported.' To the left, a black QR code is displayed. To the right, a headshot of a smiling woman with dark hair, Erica Cappuccitti, is shown. The author's name, 'By Erica Cappuccitti,' is at the bottom center.

Cosmetic Sourcing Practices: Brand vs. Media Coverage

Erica Cappuccitti

A light-skinned young woman with long, dark brown wavy hair, parted down the middle, smiles gently at the camera. She has brown eyes, subtle makeup, and a small stud nose piercing on her left nostril. She is wearing a black, high-neck, long-sleeved top and is positioned against a plain white background, facing forward.

Biography

Hi, my name is Erica, and I am a fourth-year Professional Communications student with a minor in sociology. Over the course of my time at Toronto Metropolitan University, I have gained an interest in digital marketing and copywriting, which have become areas I hope to pursue in the future. I am passionate about sustainability and sustainable development, which is a major component of why I decided to focus my research on how environmental and human rights concerns are addressed by major brands, and media outlets.

Research Summary

This research project focuses on the ways specific cosmetic conglomerates and media outlets report on ingredient sourcing practices for cosmetics. I analyzed the similarities and differences between the ways ethical and unethical conduct in regard to the environment and human rights and exploitation is reported between the two types of sources. This allows consumers to understand where their products are coming from, and for corporations to address their potentially negative impacts.

Tags

Brand, Media, Consumers

Lightning Talk

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