Comparing The Marketing Messages of Baby Food and Dog Food
My capstone focuses on emotional marketing and the prevalence of misinformation in marketing messages related to dog food and baby food products. The current findings support that baby food and dog food use similar marketing tactics that emotionally engage and misinform consumers through product packaging, claims, the trustworthiness of brands, emotional appeals, and ingredient and sourcing methods. Due to the limited research comparing baby food and dog food marketing messages, I am committed to continuing my research to provide valuable insights that can benefit dog owners and parents regarding misleading and emotional appeals when purchasing dog food and baby food products in North America.
Consumer, Marketing, Animals