Salma Abdelrahman

Salma Abdelrahman

A bold graphic illustration featuring a central white abstract symbol, composed of multiple concentric and undulating lines, evocative of a fingerprint swirl or radiating sound waves. This symbol is set against a bright fuchsia background. The entire composition is framed by a thin white rectangular outline, and complemented by layered, organic wavy shapes in varying darker shades of purple and magenta in the upper left and lower right corners, creating a dynamic and modern aesthetic.

Hi! I'm Salma, a 2020 graduate from Ryerson University majoring in Professional Communication with a minor in Entrepreneurship and Innovation. I was born and raised in Cairo, where my love for soccer sparked before moving to Toronto in 2012. My interest in sports marketing only emerged from there, and as a fervent Liverpool FC supporter and English football follower, I was exposed to global sponsorship strategies, ranging from historical kit sponsorship deals to athlete endorsements.

Research

A brand’s association with a league, team or athlete allows them to boost brand exposure, brand recognition and establish a sentimental association with a fanbase. With a diverse viewership demographic on a global level, the exposure brands gain is notable as spectators follow sports on multiple digital platforms, consuming messages differently. This research study is designed to examine the phenomena of sports sponsorship as a marketing tool used by businesses.

The 'Sports Sponsorship' magazine cover, 'Signify 2020, Issue No. 1', features a monochrome image of a male runner in mid-stride against a white background with a blue geometric network forming human outlines and a world map. Text on the right asks 'CONSUMERS' INTENT TO PURCHASE', 'WHICH BRANDS ARE SELLING AND WHO IS BUYING?', and 'SO, IS SPONSORSHIP WORTH IT?'. A QR code and '0.00 CAD' are at the bottom left.
Project Webpage

Project Tags

sports, sponsorship, marketing, advertisement, exposure
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