Stefania Redigonda

Stefania Redigonda

A smiling young woman with long, wavy blonde hair and blue eyes looks directly at the camera. She is wearing a light blue blazer over a dark top and a gold chain necklace with a small, round pendant. The background is a plain light-colored wall.

Stefania Redigonda is a fourth year Professional Communication student, minoring in French studies. She enjoys learning new languages and devotes her free time to reading and volunteering. Stefania hopes to pursue a career in either: Health Communication, Event Planning, Crisis Communication, or Investor Relations. She has a passion for health promotion and education, and is interested in working in an environment where she can improve personal health by improving health literacy.

Research

This research project aims to identify the factors that influence an individual to shop online. A survey questionnaire was sent out to a randomly selected general sample of adults ages 18+. Factors such as: price of the product, convenience, payment method, privacy, security, and more were evaluated.

A white and blue image with a partial view of an open laptop, a miniature shopping cart containing several credit cards, and a small yellow paper shopping bag on a white marble surface. The title 'What's Driving Online Shopping?' is prominently displayed at the top, followed by the subtitle 'Examining consumer behaviour trends in e-commerce'.
Project Webpage

Project Tags

Digital Media; Consumer Behaviour
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