Kathleen is a natural storyteller, content creator and relationship builder, which is why she decided to turn her passions into her career. She is in her fourth year of Professional Communication at Ryerson University, pursuing a double minor in Public Relations and Psychology. Currently, she is the Social Marketing Manager at Graydon Skincare.
The purpose of this study is to understand the relationship between mindset and digital reality on Instagram. Attitudes and motives for user behaviour were identified, to determine the factors that lead to a positive or negative digital environment.
Learn more about this project by following the links below