Kathleen Rodger

Kathleen Rodger

A headshot of a young woman with long, wavy blonde hair with lighter highlights, parted down the middle. She has bright blue eyes, subtle makeup, and a neutral expression. She is wearing a black, ribbed, long-sleeved top. The background is a bright, modern interior space with vertical white panels, possibly windows or architectural features.

Kathleen is a natural storyteller, content creator and relationship builder, which is why she decided to turn her passions into her career. She is in her fourth year of Professional Communication at Ryerson University, pursuing a double minor in Public Relations and Psychology. Currently, she is the Social Marketing Manager at Graydon Skincare.

Research

The purpose of this study is to understand the relationship between mindset and digital reality on Instagram. Attitudes and motives for user behaviour were identified, to determine the factors that lead to a positive or negative digital environment.

The book cover for 'Mindset & Digital Reality' by Kathleen Rodger. It features a stylized woman in a pink dress and blue shoes, taking a selfie while walking on a winding black road with dashed white lines, leading into a large, gradient-colored Instagram logo (purple, orange, blue). The area inside and around the logo shows a light blue sky with alternating yellow suns and black rain clouds. A central black arrow within the Instagram logo branches into two: a left arrow labeled 'Negative' pointing towards rain clouds, and a right arrow labeled 'Positive' pointing towards suns, visually representing the dual impact of social media on one's mental state.
Project Webpage

Project Tags

Social Media, Digital Media, Instagram, Mindset
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