Matthew Bracco

Matthew Bracco

My name is Matthew Bracco and I am completing my last semester of Professional Communication at Ryerson University, with a minor in Public Relations. This program has allowed me to explore my professional interests and develop skills suited to my personality.

Research

I conducted a qualitative research project on professional athlete brand development. I took a case study approach by analyzing six professional athletes as the subjects for my study. Content analysis was used to research the characteristics and factors that created the six athlete brands. The goal was to produce knowledge on brand development by learning from real athlete cases.

A poster for 'Professional Athlete Brand Development: A Qualitative Research Study' with a black and white image of an empty sports stadium at night as the background. The main title is in large white and red text, with a subtitle 'A Qualitative Research Study'. Three white text boxes highlight: 'Factors that contribute to successful brand development for professional athletes,' 'Top player brands in professional sports can reveal insights on brand development applicable to all athletes,' and 'With the rise of sports media, a player's ability to develop a brand has never been more important.' A URL is at the bottom.
Project Webpage

Project Tags

Athlete Branding, Brand Development, Sports Media
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