Nicole Aquias

Nicole Aquias

Hi, my name is Nicole Aquias! I am a fourth year ProCom student minoring in Public Relations and Sociology. I am interested in design and crisis communications and hope to find a job where I can apply these skills and interests.

Research

My research project observed the impacts of social trends in aspects of social groups, social belonging and how 'fitting in' is accomplished through the idea of conforming to social trends. Thus, throughout the research study I conducted a grounded theory methodology to discover how social trends influence university students and their observation and values of identified social trends currently. As a result, I found that social trends actively classify and create a basis of judgment through their conformity of current and ever changing social trends within society.

A digital graphic with a dark grey background accented by lime green and light grey brushstrokes. At the top, large outline text reads 'BRAND VALUE INFLUENCE'. Centered is a screenshot of an iMessage conversation: a blue bubble says 'I feel like I don't fit in because I don't want to conform to social trends', a grey bubble replies 'But social trends is what shapes our culture', and a final blue bubble states 'Ya..I guess..but I feel like everyone is judging me because I don't look like everyone else..'. Below, large outline text displays 'BELONGING SOCIAL TREND', with a white vertical line cutting through the lower part of the design.
Project Webpage

Project Tags

social trends, students, belonging, consumption, social media, social inclusion, peers,
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