Casey Aonso

Casey Aonso

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Hi! I'm Casey, a fourth year Professional Communication student at Ryerson University.

Research

This project investigates the state of the influencer industry and compares its early days and current state to find a resolution for issues that have developed within the industry. 1,014 participants were surveyed using a quantitative online survey and grounded theory study to determine how to address the current shift.

Casey Aonso Research Poster
Project Webpage

Project Tags

influencers, influencer industry, social media, social media marketing, social media influencers,
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