Tharani Aruldas

Tharani Aruldas

A medium close-up photo shows a woman with dark skin and long, straight black hair parted down the middle. She looks directly at the camera with a neutral expression. She is wearing a red shirt with a white floral pattern and a black open cardigan. The background is a solid white.

Hello, my name is Tharani! I am a passionate individual with a knack for writing and creating.

Research

This research project explores the issues that arise when looking into the media consumption patterns in Baby Boomers, Gen X, Millennials and Gen Z. Through research survey and conceptual research on all age demographic, the generational discrepancies in our technologically dependent society are determined.

A research poster with a white background and grey banners. The top banner reads: 'In a society that is increasingly dependent on technology, it is essential to bridge the generational gap. Through marketing towards a larger age demographic, both consumers and producers can benefit as e-commerce takes over.' Below this, the large title 'Let's Bridge the Generational Gap!' is displayed. Underneath the title are four grey silhouettes: an elderly man with a walking stick, an elderly woman with a handbag, a younger man, and a young woman taking a selfie with a phone. The bottom banner identifies it as a 'Research Poster by Tharani Aruldas' and provides a URL to learn more.
Project Webpage

Project Tags

social media marketing, digital marketing, marketing, brand advertising, digital advertising, creative strategy, social media, new media, generation gap, intergenerational communication, mass media, mass communication
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