Media

Tanner Jackson

The Role of a Sports Arena as a Community Anchor After Tragedy

A well-lit, frontal headshot of a young man with fair skin, light blonde wavy hair, and bright blue eyes, sporting a ginger beard and mustache. He is smiling broadly, showing his teeth, and wearing a dark blue textured sweater against a plain light grey background.

I was born and raised in Vancouver, BC, and lived there for 17 years until moving to Toronto to pursue Professional Communication at TMU and to play for the rugby team, which I captained for 3 years. I grew up playing a variety of sports, which sparked my main research interest. I am also interested in music and culture. I have experience working in the sports communications industry, and I want to continue pursuing that passion after graduation. 

My research examines how sports can unite people after tragedy and how sports arenas and PR campaigns shape the narrative around team responses and public reception. I look at a variety of examples from different professional sports, including the NHL and NFL. I break down the three key elements of sports tragedy PR, and what campaigns need to focus on to be received well by the public.

Lightning Talk

Browse More Media Research

More Projects

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Elias Azimi

How Financial Technology Adoption is Causing Divide Among the Public
A medium close-up portrait of a man with dark curly hair, a thick beard, and medium-toned skin, smiling broadly with his teeth showing. He wears a plain white crew-neck t-shirt. The background is softly blurred, showing abstract hints of an indoor environment.

Victor Trejos

Systemic Racism and Food Access in Toronto’s Food Bank System
A close-up portrait of a young man with East Asian features, short dark hair, and a gentle smile, looking directly at the camera. He wears a dark knit sweater against a plain grey background, with soft, even lighting highlighting his facial features.

Aidan Austria

The Virality of Internalized Racism: Social Media Trends and the Reproduction of Anti-Asian Stereotypes
Scroll to Top