Hello, my name is Emmanuel Orim, and I am a Nigerian-born, Toronto-based creative attending my final year in the Professional Communications program at Toronto Metropolitan University. My interests revolve around communication design, experiential marketing, and branding storytelling/design/strategy. My work focuses on refining the brand experience during an organization’s phase in a brand’s lifecycle. Whether it be development, maintenance, or resurgence,my aim is to improve upon the work of the brand during its stage of the cycle. By focusing on brand values, positioning, and association, as well as adapting methods and modes of messaging, we enhance how the audience experiences the organization to produce results that align with the brand strategy. My studies in communication have given me a strong foundation for my career, specifically in understanding how meaning is generated and distributed through different media, symbols, and representations. After graduation, my goal is to continue working in branding and help organizations create experiences that connect and resonate with people.