Marketing

Brittany Smith

Black Women as Cultural Architects: How Branding Transforms Cultural Innovation into Market Value

A headshot of a young woman with dark skin and long, glossy black wavy hair parted in the middle. She wears soft eye makeup with prominent lashes, blush, and glossy peach lipstick, offering a gentle smile directly to the camera. She is dressed in a navy blue ribbed button-down top with a subtle V-neck, and a delicate gold chain necklace with a small heart-shaped pendant. The background is softly blurred.

My name is Brittany Smith, and I am currently in my final year studying Professional Communication at Toronto Metropolitan University. My experience in this program has shaped how I approach my strengths, allowing me to work at the intersection of creativity and strategy. I am passionate about fashion, beauty, wellness, and diversity, with a particular focus on Black women. I excel in ideation and execution, bringing a big picture perspective while staying attentive to detail. I hope to continue expanding and applying my skills within branding, marketing, and public relations.

This research explores how cultural practices developed within and associated with Black women shape mainstream aesthetics in fashion, beauty, and digital culture, and how branding transforms these practices into market value. It highlights the role of Black women as cultural architects shaping contemporary trends and digital culture, while emphasizing the importance of understanding where these trends originate and why recognition and representation matter.

Lightning Talk

Browse More Marketing Research

More Projects

A headshot features a young woman with long, straight, dark brown hair parted down the middle, looking directly at the viewer with a broad, radiant smile. She has light green eyes and a natural complexion. She wears a light blue textured knit sweater over a black lace top, and two delicate gold necklaces with pendants. The background is a soft, plain light gray.

Mackenzie Falconer

Visual Storytelling, Identity, and Subtle Branding on Instagram
A formal portrait of a young Black man from the chest up, with dark curly hair and warm brown skin. He wears a white collared shirt and a black tie, and has small stud earrings in both ears. He looks directly at the viewer with a calm expression against a softly blurred indoor background.

Jonathan Green

Algorithmic Discovery: How TikTok Shapes Music Culture for Gen Z
A close-up portrait of a young woman with smooth dark hair pulled back, wearing a vibrant blue and teal tie-dye hijab. She has a warm skin tone, dark eyes, and a gentle smile, looking directly at the camera. The hijab's intricate pattern features shades of blue, teal, and hints of white, draped over a dark garment against a light gray background.

Jaziba Atthwal

The Dark Side of Anonymous Chats: Child Exploitation on Omegle
Scroll to Top