SOCIAL MEDIA MARKETING FOR SUSTAINABLE FASHION

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SOCIAL MEDIA MARKETING FOR SUSTAINABLE FASHION

Emilia Vukovic

Biography

Hi i’m Emilia and I have a passion for sustainability, fashion and marketing. I would love to continue my career post graduation into using my skills of professional communication to help incorporate sustainability in everyday life in a fun and unique way.

Research Summary

My capstone aimed to find a solution and create a guide on how to better market sustainable fashion through social media. My research consisted of comparing 5 distinct sustainable fashion brand and analyzing the attributes and content of posts on tiktok and instagram in correlation to how well they were perceived on their platforms. The analysis took place in categorizing each post to see how well it performed for the type of content provided. With the findings of my research I was able to find the most effective aspects of content that that generated likes and views for brands on the social media platforms of both tik tok and instagram.

Tags

Fashion, Social Media, Marketing

Lightning Talk

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