Research Category:

Marketing

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Stefania Casale

From BookTok to Boardrooms

Shaelyn Digos

Manufacturing Belonging: Brand Voice and Implicit Communication in Fashion Branding

Sofia Barberio

TikTok Marketing Strategies: How Beauty Brands Use Trends to Increase Engagement and Influence Consumer Decisions

Soraya Ellis

Gendered Branding in the Energy Drink Industry: A Comparative Analysis of Red Bull and Alani Nu
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