The Environment and Surveillance Capitalism

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The Environment and Surveillance Capitalism

Iman Sherazi

Biography

I’m currently in my final semester at the school of Professional Communication, and have been interested in learning more about social marketing spaces and their relationship with our environment. I enjoy being outdoors especially for hiking and I’m also an abstract painter, so typically I do use social media to share my work. These two aspects of my life prompted me to see industry trends which I wanted to explore in this year’s Capstone Project.

Research Summary

My research centers around the idea that surveillance capitalism has made consumers to become susceptible to marketing techniques, which are ultimately harming the environment. Consumers are unaware of the power imbalances between them and large companies, and this is contributing to climate issues we are currently facing.

Tags

Surveillance, Environment, Marketing

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