A research project poster on a muted brownish-pink background. The top left reads 'CMN 490.' The main title in large white text is 'IN ONE DAY AND OUT THE NEXT,' with a subtitle below: 'An applied research project analyzing TikTok's impact on the fashion trend cycle.' The author, 'Claire Martindale,' is in the bottom right. On the right, a curved inset image shows a blurry, warm-toned photograph of a clothing rack filled with numerous dark hangers and white tags, and the words 'APPLIED RESEARCH' are curved within this image.

In One Day and Out the Next

Claire Martindale

A front-facing portrait of a young woman with long, straight blonde hair featuring curtain bangs. She has fair skin, green eyes, and a warm smile showing her teeth, wearing a black ribbed turtleneck sweater against a plain light beige wall.

Biography

Hi! I’m a fourth-year Professional Communication student. My life-long passion for storytelling brought me from Vancouver’s North Shore to downtown Toronto in 2018. Since then, I’ve gained a newfound interest in digital marketing and copywriting— areas of professional communication I hope to pursue in my future endeavours.

After noticing a drastic increase in my spending habits during the height of COVID-19, I was inspired to conduct a research study exploring how social media platforms (particularly TikTok) can influence the amount and kinds of clothing we purchase.

Research Summary

My project aims to suggest possible avenues for further research about the impact that TikTok is having on the fashion trend cycle. Furthermore, it seeks to provide solutions and strategies that trend researchers and sustainable fashion advocates can use to address this growing concern and its ongoing impacts.

Tags

tiktok;fashion;sustainability

Lightning Talk

Project Website

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