Emmanuel Orim

A head-and-shoulders portrait of a young Black man with short, dark curly hair, a subtle mustache, and light stubble. He is smiling gently, revealing his teeth, and wears a gold nose ring in his left nostril and silver hoop earrings. He is dressed in an open grey collared shirt over a white t-shirt, set against a softly blurred, neutral background.
Hello, my name is Emmanuel Orim, and I am a Nigerian-born, Toronto-based creative attending my final year in the Professional Communications program at Toronto Metropolitan University. My interests revolve around communication design, experiential marketing, and branding storytelling/design/strategy. My work focuses on refining the brand experience during an organization’s phase in a brand’s lifecycle. Whether it be development, maintenance, or resurgence,my aim is to improve upon the work of the brand during its stage of the cycle. By focusing on brand values, positioning, and association, as well as adapting methods and modes of messaging, we enhance how the audience experiences the organization to produce results that align with the brand strategy. My studies in communication have given me a strong foundation for my career, specifically in understanding how meaning is generated and distributed through different media, symbols, and representations. After graduation, my goal is to continue working in branding and help organizations create experiences that connect and resonate with people.

This study examines how the sensory and spatial design of public transit environments affects daily energy, mood, and stress among student commuters. Using an autoethnographic, multi-day approach, commuting experiences on the TTC were documented through pre and post-commute self-assessments and environmental recordings. Findings show that high crowd density and noise increase stress and reduce energy, while lower-intensity environments may support recovery. Sensory load was found to influence daily capacity more than commute duration, with effects extending beyond the commute itself. This research reframes commuting as repeated environmental exposure and highlights the importance of sensory design in shaping well-being and everyday functioning.

Lightning Talk

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A well-lit headshot of a young person with fair skin, prominent blue-green eyes, and voluminous, wavy light brown hair that falls around their face. They have a subtle, calm expression, looking straight ahead. They are dressed in a dark olive-green zippered hoodie, worn open to reveal a black t-shirt underneath, against a soft, light grey studio background.
A light-skinned young man with a warm, friendly smile looks directly at the camera in a close-up portrait. He has medium-length dark brown hair, amber eyes, and a neat dark goatee. He is wearing a dark blue collared shirt under a ribbed dark blue knit zip-up sweater with a gold zipper and subtle lighter grey striped details. The background is a smooth, light grey.
A detailed headshot of a young woman with a radiant, gentle smile, looking directly forward. Her light skin is adorned with numerous warm-toned freckles across her nose and cheeks. Her large, expressive dark brown eyes sparkle softly. Her voluminous, dark brown curly hair, parted in the middle, frames her face and flows down past her shoulders. She wears a crisp white linen-style collared shirt, unbuttoned slightly at the top, over a white undershirt. A slender silver chain necklace with a small gold-colored cross pendant rests on her collarbone. Her lips are glossy and slightly parted, showing a natural pink hue. The background is a soft, out-of-focus blur of light grey, white, and hints of muted blue, suggesting an indoor, possibly office or commercial, environment.
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