Media

Sofia Parry

Navigating Trust In the Digital Media Landscape: Credibility Across Influencers, Platforms and Traditional Journalism

A placeholder image with a large black serif letter 'S' centered on a light beige background. Behind the 'S' are blurred abstract shapes: a light blue horizontal rectangle at the top, a yellow circle on the left, and a maroon triangle on the right. The text 'No Image Available' is displayed in black at the bottom, all enclosed by a thin black border.

My name is Sofia Parry, and I am a fourth-year Communication and Public Relations student at Toronto Metropolitan University. I am especially interested in digital media, influencer culture, and how evolving media platforms are reshaping the way audiences understand trust and credibility. My work focuses on the intersection of communication, technology, and audience perception in today’s fast-changing media environment. I am passionate about developing creative and strategic communication approaches, and I hope to pursue a career in public relations or digital communications where I can contribute to meaningful, impactful storytelling.

My research examines how audiences navigate trust and credibility within today’s digital media landscape, where information is encountered through a combination of influencers, social media platforms, and traditional journalism. As media consumption becomes increasingly fragmented, individuals are required to actively evaluate multiple sources of information rather than rely on a single authority. Through secondary research and comparative analysis, this project explores how authenticity, authority, and platform-driven visibility shape perceptions of credibility. The goal is to better understand how trust is constructed in contemporary media environments and what this shift means for communication and public relations strategies.

Lightning Talk

Browse More Media Research

More Projects

A close-up portrait of a young Black woman with a broad smile, showing white teeth. She has long, wavy black hair with styled baby hairs, gold glitter eyeshadow, rosy blush, and shiny dark red lipstick. She is wearing a light pink knit top with brown buttons and a necklace against a plain light gray background.

Tomi Ayoola-Daniels

From Scroll To Suitcase : Social Media and Its Influence on Solo Female Travel Decisions
A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Daniel Nguyen

Mnemonic Infrastructures and Persistent Liminality: Memory, Subjectivity, and the Formation of Vietnamese Contemporary Artistic Landscape
A close-up portrait of a woman with warm-toned skin, long straight black hair parted down the middle, and full eyebrows. She has dark eyes with long lashes, glossy lips, and wears a black top with a gold chain featuring two distinct cross pendants, one being a crucifix.

Ava Mitradeo

Burnout Without Language: How Students Communicate Academic Burnout Online
Scroll to Top