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Nanaki Rai de Haan

The Digital Shadow: How Digital Footprints Shape Young Adults Lives and Self-Perception

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Hi, my name is Nanaki Rai de Haan, and I am a fourth-year Professional Communication student minoring in Global Politics at Toronto Metropolitan University. My studies focus on a combination of strategic communication and international development. I am deeply interested in how growth unfolds across the Global South, not just in economic terms, but in the political and social dynamics that shape sustainable change. My studies have given me a strong foundation in political analysis and narrative strategy, but some of my most valuable lessons have come from travelling, which has always been an interest of mine. After graduation, I aim to work in the international development sector, specifically within communications, policy advocacy, or program support roles that allow me to collaborate with organizations and development agencies operating in underdeveloped countries. I am excited to see how everything I have learned in my program will help me grow and apply it to the world, bridging the gap between policy frameworks and the communities they are meant to serve.

This study argues that young adults aged 18 to 25 experience loneliness and anxiety as expected outcomes of navigating digital footprints in online environments not designed to foster healthy development or self-reinvention. Using a mixed-methods qualitative approach, the study combines analysis of scholarly research and forum posts to examine how digital footprints affect young adults’ lives and self-perception. The findings show that the effort to maintain online presence, scrub accounts, and manage permanent content can be exhausting. Digital footprints lead to real consequences, including missed job opportunities and relationship conflicts. Many young adults report that outdated online personas constrain their sense of self and create a sense of disconnection. These reports are aligned with research showing that social media use correlates with decreased self-esteem and pressure to maintain curated personas. The study also reveals a digital literacy gap, noting that education has focused on stranger danger rather than on digital permanence and evolving identity. Overall, the research demonstrates that young adults’ struggles are not personal shortcomings but predictable byproducts of our current digital landscape.

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