Technology

Jasmine Mikina

Transformed Persuasion and Audience Agency

A head-and-shoulders portrait of a light-skinned woman with long, straight, light brown hair parted to her left. She has hazel eyes, a subtle smile with reddish-pink lipstick, and a small silver hoop nose ring on her left nostril. She wears a dark grey V-neck top and three layered gold necklaces. The blurred background shows abstract light and dark blue shapes, suggesting an indoor office environment.

Hi my name is Jasmine, I am currently completing a Bachelor of Arts in Professional Communication at Toronto Metropolitan University, where over the past four years I have developed a strong foundation in strategic communication, public relations, and media. Through coursework and projects, I’ve explored areas such as branding, digital communication, audience analysis, and campaign development, while learning how to apply communication theory to real world situations.

I’m especially interested in advertising, digital media, and creative campaign development, and I enjoy exploring how data and trends shape the way brands connect with audiences.

Advertising has changed significantly from traditional mass messaging to highly personalised, algorithm driven content. In the past, brands used broad strategies like TV, radio, and billboards to reach large audiences with the same message. Today, advertising is shaped by data and algorithms that track user behavior, allowing brands to target individuals with content tailored specifically to their interests.

This shift has transformed how persuasion works. Instead of obvious, “one size fits all” messaging, modern advertising uses subtle and personalised strategies that feel more natural and relevant to the user. As a result, persuasion is less visible but often more effective, because ads are designed based on what people are most likely to respond to.

At the same time, this raises important questions about consumer agency. While it may feel like individuals have more choice due to the wide range of content available, those choices are often influenced and guided by algorithms working in the background. This creates a tension between personalisation and control, where users benefit from more relevant content but may have less awareness of how their decisions are being shaped.

Lightning Talk

Browse More Technology Research

More Projects

Close-up portrait of a young woman with dark brown, voluminous curly hair framing her face. She has warm brown eyes, long eyelashes, a nose piercing, and full lips with glossy pink lipstick. Her skin has a warm undertone with faint freckles and blush. She wears a black off-the-shoulder top and a thin gold necklace with a square charm and an Arabic script charm. She is looking directly at the viewer with a gentle, inviting smile against a soft gray background.

Khulood Al-Qashteenee

The Scroll, The Check, The Cycle: When Curiosity Becomes Compulsive Monitoring in Social Media Culture
A professionally lit headshot of a young man with East Asian features, dark curly hair with a fringe, and brown eyes. He has light stubble, small silver stud earrings, and is wearing a blue and black horizontal striped crew-neck sweater over a black t-shirt against a smooth gray background.

Vince Cabansag

Building Visibility: Entrepreneurial Narratives on Social Media
A close-up headshot of a young woman with fair skin, light blue eyes, a slight smile, and a small nose piercing. Her long, reddish-brown wavy hair frames her face, and she wears a black blazer over a dark top. The background is a softly blurred, modern indoor environment.

Mackenzie Cecco

Curating the Ideal Life: Travel and Fitness Influencers on Social Media
Scroll to Top