Technology

Jasmine Mikina

Transformed Persuasion and Audience Agency

A head-and-shoulders portrait of a light-skinned woman with long, straight, light brown hair parted to her left. She has hazel eyes, a subtle smile with reddish-pink lipstick, and a small silver hoop nose ring on her left nostril. She wears a dark grey V-neck top and three layered gold necklaces. The blurred background shows abstract light and dark blue shapes, suggesting an indoor office environment.

Hi my name is Jasmine, I am currently completing a Bachelor of Arts in Professional Communication at Toronto Metropolitan University, where over the past four years I have developed a strong foundation in strategic communication, public relations, and media. Through coursework and projects, I’ve explored areas such as branding, digital communication, audience analysis, and campaign development, while learning how to apply communication theory to real world situations.

I’m especially interested in advertising, digital media, and creative campaign development, and I enjoy exploring how data and trends shape the way brands connect with audiences.

Advertising has changed significantly from traditional mass messaging to highly personalised, algorithm driven content. In the past, brands used broad strategies like TV, radio, and billboards to reach large audiences with the same message. Today, advertising is shaped by data and algorithms that track user behavior, allowing brands to target individuals with content tailored specifically to their interests.

This shift has transformed how persuasion works. Instead of obvious, “one size fits all” messaging, modern advertising uses subtle and personalised strategies that feel more natural and relevant to the user. As a result, persuasion is less visible but often more effective, because ads are designed based on what people are most likely to respond to.

At the same time, this raises important questions about consumer agency. While it may feel like individuals have more choice due to the wide range of content available, those choices are often influenced and guided by algorithms working in the background. This creates a tension between personalisation and control, where users benefit from more relevant content but may have less awareness of how their decisions are being shaped.

Lightning Talk

Browse More Technology Research

More Projects

A 'No Image Available' placeholder image with a bold, black serif capital 'S' centrally located. The background is an off-white, overlaid with three blurred abstract shapes: a light blue rectangle in the top center, a yellow circle in the bottom left, and a burgundy triangle in the bottom right. The text 'No Image Available' is displayed in black sans-serif font at the bottom of the image, all enclosed within a thin black border.

Soraya Ellis

Gendered Branding in the Energy Drink Industry: A Comparative Analysis of Red Bull and Alani Nu
A well-lit headshot of a young woman with light skin and brown eyes, smiling widely with white teeth. She has long, dark brown wavy hair with bangs framing her face, a small stud nose piercing, and a small gold hoop earring on her right ear. She wears a black high-neck sleeveless top, and the background is a softly blurred modern indoor setting with hints of windows.

Sophia Chrysochou

The New Status Symbol? Your Workout Class. Inside the Experience Economy of Fitness.
A close-up headshot of a young Black woman with warm brown skin and bright eyes, smiling widely with glossy lips. She has long black box braids, wears silver chunky hoop earrings, and a silver necklace with an oval blue sapphire pendant. Her attire is a black top, and the background is a softly blurred modern building.

Maia Purcell

"Sell-Care": The commercialization of self-care in influencer marketing
Scroll to Top