Media

Emilio Colley-Aquino

Who Is Actually Watching? A Case Study on Kpop Demon Hunters & Heated Rivalry

Journalist. Media Producer. Figure Skater. Bar Tender. Drag Queen. Aspiring Star.

This research is rooted in a case study on Kpop Demon Hunters (2025) and Heated Rivalry (2025), two recent pieces of culturally impactive breakout viral media.  This research questions why/how these two pieces of media were able to find widespread cultural impact with relatively low pre-promotion and marketing, and what this says about the type of content audiences want to watch in our current media landscape.

Lightning Talk

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Tiffiney Alexis-Simeon

Short-Form Video Media and Its Effects on the Behavioural & Social Development of School-Aged Children

Nawang Garzey

How Does Social Media Influence Young People’s Values, Beliefs, and Sense of Identity?

Alyssa Wong

Are our Devices Listening to us? - The Evolution of Digital Marketing Research & Prediction
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