Media

Emilio Colley-Aquino

Who Is Actually Watching? A Case Study on Kpop Demon Hunters & Heated Rivalry

A close-up portrait of a light-skinned young person with shaggy dark hair, warm brown eyes, and a gentle smile, looking directly at the camera. They wear a dark pinstriped shirt over a white tee, against a plain light gray background. Slight stubble is visible on their chin.

Journalist. Media Producer. Figure Skater. Bar Tender. Drag Queen. Aspiring Star.

This research is rooted in a case study on Kpop Demon Hunters (2025) and Heated Rivalry (2025), two recent pieces of culturally impactive breakout viral media.  This research questions why/how these two pieces of media were able to find widespread cultural impact with relatively low pre-promotion and marketing, and what this says about the type of content audiences want to watch in our current media landscape.

Lightning Talk

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A close-up studio portrait of a young woman with a clear complexion and long, straight black hair parted centrally. She has dark eyes, full lips, and a subtle natural blush on her cheeks. Her neutral expression is directed at the viewer, and she wears a black collared shirt against a soft, light grey backdrop.

Yiling Shi

Authenticity in Communication: How Fashion Influencers Use Textual and Visual Strategies to Build Trust on Instagram
A head-and-shoulders portrait of a young woman with warm skin, long dark brown hair parted on the side, dark eyes with winged eyeliner, a subtle nose stud, and glossy reddish-brown lips. She wears a black off-the-shoulder top and a gold sunburst pendant with a green center. She smiles softly while looking directly at the camera, against a blurred background of large windows.

Nelly Farhoudi

Dating App Design and the Loneliness Epidemic Among Gen Z
A well-lit close-up portrait of a woman with warm skin, long dark wavy hair, and a friendly smile. She is wearing bright red lipstick, winged eyeliner, and a red textured sweater against a softly blurred light gray background.

Ra’eesa Baksh

Combatting the use of AI in Deepfake Pornography
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