Media

Emilio Colley-Aquino

Who Is Actually Watching? A Case Study on Kpop Demon Hunters & Heated Rivalry

A close-up portrait of a light-skinned young person with shaggy dark hair, warm brown eyes, and a gentle smile, looking directly at the camera. They wear a dark pinstriped shirt over a white tee, against a plain light gray background. Slight stubble is visible on their chin.

Journalist. Media Producer. Figure Skater. Bar Tender. Drag Queen. Aspiring Star.

This research is rooted in a case study on Kpop Demon Hunters (2025) and Heated Rivalry (2025), two recent pieces of culturally impactive breakout viral media.  This research questions why/how these two pieces of media were able to find widespread cultural impact with relatively low pre-promotion and marketing, and what this says about the type of content audiences want to watch in our current media landscape.

Lightning Talk

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A head-and-shoulders portrait of a young Black man with a wide, joyful smile and short, dark curly hair, looking directly at the viewer. He wears a bright royal blue crew-neck t-shirt, a thin silver chain, and a square diamond stud earring in his right ear. The background is softly blurred with light grey and blue tones.

Seleem Kotun

How Urban Environments Affect Modern Marketing

Rayne Philip

Who Gets Protected and Who Gets Blamed? Intersectional Media Framing of Racialized Women in Public Crises
A close-up portrait of a young Black woman with a broad smile, showing white teeth. She has long, wavy black hair with styled baby hairs, gold glitter eyeshadow, rosy blush, and shiny dark red lipstick. She is wearing a light pink knit top with brown buttons and a necklace against a plain light gray background.

Tomi Ayoola-Daniels

From Scroll To Suitcase : Social Media and Its Influence on Solo Female Travel Decisions
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