By /

Raedah Khan

Scrolling into Ignorance

Biography

Raedah Khan is a soon-to-be graduate of the Professional Communications program (Class of 2025) with a deep passion for media, storytelling, and strategic communication. She is drawn to the world of brand strategy and PR, where she aims to help brands craft authentic and impactful narratives. With a long-term goal of pursuing a PhD in storytelling and media, Raedah is always exploring the ways communication shapes culture, identity, and connection.

Details of Project

In the digital age, social media platforms have fundamentally reshaped how information is consumed, processed, and shared. This study explores the impact of TikTok on media literacy among Generation Z, focusing on how the platform’s design, content structure, and algorithm-driven engagement contribute to a decline in critical thinking and an increase in anti-intellectualism. As short-form content gains dominance, the ability to critically evaluate information is increasingly overshadowed by instant gratification and viral trends.

This study looks to examine the link between a decline in media literacy and a rise in anti-intellectualism, with that link being TikTok and its effects on Generation Z. This study underscores the urgent need for improved media literacy education, particularly in the context of fast-paced, algorithm-driven platforms like TikTok. By addressing these challenges, it may be possible to counteract the growing trend of anti-intellectualism and encourage a more critically engaged generation.

Lightning talk

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