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Olivia Washington

More Than Just a Mic: Why Production Style and Social Media Strategy Matters

Biography

Olivia is a dynamic communicator with a passion for strategic outreach, public relations, and event curation. With a background in Early Childhood Studies and over a decade of experience working with children, including babysitting, teaching swimming, and tutoring in English and math, Olivia has developed a deep understanding of community engagement and education accessibility.

Transitioning into communications, Olivia has successfully led partnership development, sponsorship outreach, and social media strategy for various organizations. As the Director of Outreach for the United Black Student Association at TMU, Olivia played a key role in building relationships, securing funding, and executing impactful initiatives. With expertise in storytelling, influencer engagement, and brand development, Olivia thrives at crafting campaigns that connect with audiences and drive meaningful impact.

Olivia is passionate about lifelong learning, amplifying Bermudian and Canadian voices on local and global platforms, and fostering partnerships that create sustainable opportunities. With a keen interest in event management, luxury experiences, and international collaboration, Olivia is committed to curating experiences that inspire and connect people.

Details of Project

Podcasts have evolved into powerful, multi-platform tools for audience engagement, requiring more than just great audio. This research project analyzed Canada’s Top 10 Podcasts, revealing that full video podcasts drive engagement on YouTube, while short-form clips thrive on TikTok. A strategic, multi-platform approach—leveraging high-quality visuals, platform-specific content, and consistent social media promotion—is key to maximizing reach. PR professionals can harness these insights to build stronger brand communities and drive audience growth.

Lightning talk

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