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Galen Gole

How Have Microtransactions Affected Player Experience, Game Design, and The Economics Surrounding Them?

Biography

My name is Galen Gole, a 4th year ProComm student at TMU. Outside of my academic life, i enjoy playing and watching sports (basketball being my favourite), as well as playing videogames. Throughout my life videogames have always been something i enjoy playing, as well as learing about, and when  learned about this project last year, i was thrilled at the opportunity to use my knowledge.

As for the professional side of my life I plan on pursuing a career in the marketing or graphic design fields. I have always had a passion for creation and I plan on putting this passion to use within my professional career.

Details of Project

My research is based around the question ‘How Have Microtransactions Affected Player Experience, Game Design, and The Economics Surrounding Them?’. I explore the rise of microtransactions that lead to the shift in game design/development. Additionally, i explore how monetization and freemium videogame titles effect both player psychology and player spending. Overall, my work compares the influence of microtransactions on PC, console, and mobile gaming, discovering the answer to HOW exactly they have affected the videogame industry.

Lightning talk

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