By /

Carol Varghese

The Impact of Overconsumption on Mental Health & the Loneliness Epidemic

Biography

Carol Varghese is a professional communicator with a passion for crisis communications and copywriting & an interest in studying internet culture and the way it has fundamentally changed how we interact with each other and perceive others’ actions. Carol advocates for an intersectional and multi-dynamic understanding of social media and communication ideals. As an aspiring PR practitioner, she is eager to apply her knowledge and experiences in the professional world.

You can connect with Carol on LinkedIn here.

Details of Project

Posing the research question, ‘Does overconsumption drive the loneliness epidemic?’, Carol’s research aims to explore whether materialism and overconsumption negatively impact Gen Z’s loneliness epidemic. With the quality of in-person interactions deteriorating and the powerful influence of social media over a person’s real life, Gen Z’s mental well-being has taken a toll. As the first generation fully raised around digital technology, our behaviours, mindsets, and health need to be studied in the context of the Internet and social media.

This research analyzed content on TikTok that discussed shopping addictions, mental health, impulse shopping, and loneliness. The findings explained in the lightning talk below prove that overconsumption does, in fact, affect Gen Z’s mental health and contributes to feelings of loneliness.

Lightning talk

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