Athena Mattheou

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Research Project

Cannabis Legalization Vs End of Alcohol Prohibition

Bio

My name is Athena Mattheou, I am a fourth year student at TMU. I’m just on the verge of graduating with a BA in Communications and a minor in Public Relations. I work as a content creator for Toronto’s Waterfront BIA, and enjoy graphic design, animals, and sociology courses!

Research Summary

My content analysis analyses the 2018 cannabis legalization and the end of alcohol prohibition in the 1920’s, focusing on how these decisions have shaped public opinion. By analyzing public statements, advertisements and other forms of public expression of opinion, the study explores how the government has influenced and responded to public sentiment regarding these significant policy changes as well. The findings shed light on how the government’s regulatory measures and risk communication strategies have impacted public perceptions of cannabis legalization and alcohol regulation.

Research Poster

A vibrantly colored academic poster with a purple-to-green gradient background. The main title is 'Cannabis Legalization & End of Alcohol Prohibition.' A boxed section labeled 'About My Research' introduces the study, which dissects similarities and disparities between the 2018 cannabis legalization and the 1920s end of alcohol prohibition, analyzing communication strategies and societal perspectives. The poster details the use of historical archives and contemporary sources to highlight regulatory measures and evolving public discourse. Illustrations include a prominent cannabis plant with buds on the left, cannabis leaves on the right, and two stylized beer bottles clinking near the title. A 'SCAN ME' button with a QR code overlay is positioned at the bottom left. The poster is credited to 'Athena Mattheou | Signify 2024'.

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