Sensationalism and Perception of Gen Z : A ‘Tide Pod Challenge’ Case Study
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By analyzing the Tide Pod Challenge phenomenon, this study explores how sensationalist reporting can greatly influence how we market and interact with certain groups of people. The research uses a mixed-methods approach, using LIWC software to conduct a text analysis, as well as a content analysis. The research studies a sample of the most popular news articles written about the challenge at its peak and 300 YouTube comments made by the public to discover hidden sentiment. By the end of this presentation, you will understand how the coverage of the challenge shaped negative sentiments toward Gen Z and how this is a detriment to many companies trying to market to them.
Social Media, Marketing, Gen Z