Aspirational Brand Strategy

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A medium shot of a young woman with warm skin, dark eyes, and long, dark curly hair, styled half-up. She has a gold septum piercing, a delicate gold chain necklace, and wears glossy, warm nude lipstick. She is dressed in a textured blazer with a white, brown, and black houndstooth pattern, set against a plain white background.

Aspirational Brand Strategy

Matina Ranjbaran

Biography

My name is Matina Ranjbaran I am in my final year of Professional Communications at Toronto Met University. My passions include: art, shopping and travelling.

Research Summary

My research aims to target brands that would like to enter high end markets and appeal to clients that have low trait self esteem. My research helps better engage with this clientele through the 4P’s of marketing and allow one to grasp an understanding of this demographics needs.

Tags

Branding, Marketing

Lightning Talk

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