CSR Initiatives in the Extractive Industry: Public Opinion Matters

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A research poster presentation slide on a light grey background with a title in bold blue text 'CSR INITIATIVES IN THE EXTRACTIVE INDUSTRY: PUBLIC OPINION MATTERS'. Below, the subtitle in lighter blue reads 'Analyzing the public's perception of the extractive industry's corporate social responsibility initiatives through social media.' The author is identified as 'BY: JULIA LUCIANO'. To the right of the text is a composite graphic showing elements like a wind turbine, buildings, factory, trees, and fish, symbolizing environmental and industrial aspects. Below the graphic is a headshot of Julia Luciano. On the far right, a large QR code in a dark green box, with 'SCAN HERE FOR MY POSTER' written in white on a black strip below it.

CSR Initiatives in the Extractive Industry: Public Opinion Matters

Julia Luciano

A young woman with fair skin, long dark brown hair parted down the middle, and brown eyes smiles, showing her teeth. She wears a dark blazer over a black ribbed top, against a plain white background.

Biography

Hi! My name is Julia Luciano, and I am a soon-to-be graduate of Toronto Metropolitan’s Professional Communication class of 2023. I am a committed, curious and detail-oriented individual, so working on this research project has been a rewarding experience.

Research Summary

I analyzed the public’s perception of extractive industry organizations’ corporate social responsibility initiatives for my research project. I conducted qualitative research by collecting Tweets about ExxonMobil, BP and Shell’s CSR initiatives. I analyzed this data by seeing how many tweets were negative, positive or neutral. I realized the public had mixed responses to these initiatives, so I conducted further social media analysis to understand why. My main conclusion was that people were more receptive to initiatives that did not directly relate to sustainability or had another social issue embedded into the campaign.

Tags

CSR, Social Media, Public Relations

Lightning Talk

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