A Day in the Life of Influencer Marketing

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An infographic-style presentation slide with a beige background. On the left, a dashed box contains the title 'A Day in the Life of INFLUENCER MARKETING'. Below it, text reads: 'Influencers have taken marketing to a whole other level... For my Capstone project, I analyze influencer marketing and how influencers have impacted consumers buying decisions.' A QR code is placed below this text with the caption 'Please feel free to view the full Capstone here!'. On the right, a vertical stack of circular icons for Instagram, LinkedIn, Facebook, TikTok, YouTube, and Twitter is shown. Next to these icons, an oval-shaped headshot of Sandra Fossella, a young woman with long dark hair, smiles. Her name, 'SANDRA FOSSELLA', is printed below her photo, followed by 'Professional Communications student, minoring in Marketing at Toronto Metropolitan University.'

A Day in the Life of Influencer Marketing

Sandra Fossella

A head-and-shoulders portrait of a young woman with long, dark brown wavy hair, striking light blue-green eyes, and a subtle smile. She wears a black faux leather jacket with snaps over a light-colored shirt and a delicate gold chain necklace featuring a small 'S' pendant. The background is a clean white.

Biography

Professional Communications student, minoring in Marketing at Toronto Metropolitan University.

Research Summary

Many people find influencers more relatable than celebrities, which is why influencer marketing has had so much more success. The relationships influencers build with their online community aids in the likelihood of them purchasing recommended products. In fact, 72% of people say their trust in influencers have increased over the past year. Additionally, 62% of people say that their purchasing decisions are driven by influencers. Lastly, 64% of people also said that influencers have introduced them to new brands they would have never considered. Overall, influencers have had a significant impact on consumers buying decisions.

Tags

Social Media, Marketing, Influencers

Lightning Talk

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