The influence of social media and generation Z consumer behaviour in fashion
Hi there! My name is Irena Sa-ngaunsattaya (she/her). I’m a fourth-year Professional Communication student with a minor in Communication Design at X University. I’m a passionate content creator with a passion for media advocacy, photography, and visual storytelling. I also love reading about designers and fashion in my free time which leads me to my capstone project.
The methodology used in this research includes a mixed methodology between literature review and survey analysis.