A top-down photograph on a white background showcasing an arrangement of fresh food items and spices. Featured ingredients include two halves of a red tomato, a whole red chili pepper, a second chili pepper sliced into segments, a ring of red onion, several peeled garlic cloves, two small green leaves, scattered black seeds, and brown clove spices. The bottom half of the image displays the text 'Discovering Influencer Impacts on Food Consumption' in black serif font.

Discovering Influencer Impacts on Food Choice

Carly Rais

A light-skinned woman with long, voluminous, sun-kissed curly blonde-brown hair and purple-lensed sunglasses perched on her head, smiles warmly. She has green eyes with black winged eyeliner and a small silver nose ring. Dressed in a black turtleneck, she is seated in a modern cafe with exposed silver ductwork, large sunlit windows, and a 'WASHROOMS' sign visible in the background. Her hands, one with a ring and the other with a clear spiral hair tie bracelet, rest on her lap.

Biography

Carly is a 4th year Professional Communication student with a minor in Public Relations. Throughout her undergraduate experience, she has developed a profound interest in the entertainment industry, especially in film and television. She completed her third year summer internship as a Marketing Intern at Guru Studio, a Toronto-based kids’ animation production company. For the last three years Carly has also been a part of the Ryerson Entertainment Conference (REC), first as Events Lead and now as President! On the side, Carly loves to be in the kitchen, especially to bake.

Research Summary

As someone that has spent the last two years of the pandemic scrolling through recipe videos on TikTok, Instagram, and Youtube, I always wondered if the content I consumed actually had anything to do with my eating and purchasing habits. Do I spend more money on groceries? Do I eat from restaurants less or cook more? Do I actually go through the hassle of recreating a recipe? And most importantly, do others act the same way that I do?

My capstone research project aims to answer all these questions in order to better inform marketing and PR professionals in the food industry. The research in question will help them further understand audiences and tap into the influencer market more effectively.

Tags

influencer; marketing; food

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