Understanding Consumer Behaviour During the COVID-19 Pandemic

Chrissa
Diakanastasis

Diakanastasis, Chrissanthi

About me

Hello! My name is Chrissa Diakanastasis and I am currently a 4th-year student majoring in ProCom and minoring in PR at Ryerson University. I plan on doing my PR Master’s this coming fall and then I hope to jump right into the business of Public Relations for charities and charity events. Throughout my years at Ryerson, I have learned how to efficiently communicate and the power communication can hold when conveying a message to the target audience.

Research

The research topic that I have been exploring is whether or not online consumer behaviour drastically changed during the COVID-19 global pandemic. Primary data combined with secondary sources come together to provide an in-depth grounded theory. Overall, my findings concluded that a dramatic rise in shopping and a sudden change in consumer behaviour such as mob-mentality panic buying or trying to relieve stress with “retail therapy” is the result of craving security, unity and escapism during the COVID-19 pandemic

Understanding Consumer behaviour during the covid-19 pandemic

Lightning Talk

Project Tags

Business, COVID-19, Advertising, Marketing

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