Toronto Water’s “Not Down the Drain” Communication Analysis


Shea, Anne

About me

Hi, I’m Anne! I’m currently in my fourth year of Professional Communication at Ryerson University. I’m pursuing a minor in Public Relations alongside a certificate in Social Media Practices and Reputation Management

I’m passionate about media (media studies, digital media, and social media), as well as PR and photography

As I complete my minor and certificate during my fifth year, I hope to seek out more career opportunities related to my interests. I look forward to what the future holds


In 2019, Toronto Water released a campaign titled “Not Down the Drain”. The campaign focused on educating Torontonians about what not to flush down the toilet/put down the drain. The purpose of this research was to do a communication analysis of the campaign using a mix of online journal studies and communication knowledge I’ve learned during my time as a ProCom student.

The analysis involves a look into the textual and visual elements of the campaign. One communication medium was also analyzed.

From a communication perspective, Toronto Water created an effective campaign through simplistic text, creative imagery, and well-chosen communication mediums. If you would like to view the full analysis, please check out my website and click the “Full Analysis” link.

Toronto Water's

Lightning Talk

Project Tags

Public Relations; Communication; Government; Persuasion; Advertising