Isabeau Verbeke is a fourth-year Professional Communication student at Ryerson University. During her undergraduate years, Isabeau has studied a range of topics, including business management, social media, digital design, visual communication, crisis communication, and sociology. This interdisciplinary approach has given Isabeau a broad perspective on critical approaches to media, communication, technology, and culture. Additionally, it has honed her skills in writing, project management, and public speaking. Isabeau also has four years of experience working in the luxury hospitality industry in Canada and the United Kingdom. Post-graduation, she hopes to work in a dynamic setting in one of her fields of interest.
This study provides insight into Canadians’ perception of green beauty and their motivations for purchasing such products, so as to highlight the strength and nature of the green beauty trend. To accomplish this, an online survey was sent out to a randomly selected general sample of adults aged 18+. Initial findings exhibited that consumers are becoming more amenable to and interested in purchasing green beauty products. Many respondents attributed this change in behaviour to newfound awareness and concern about matters such as climate change, animal rights, and the danger of toxic exposure. Findings from this research could be expanded upon, particularly regarding discrepancies in beauty-labelling practices.
Green Beauty; Consumer Behaviour; Marketing; Business