Lina Alchaer

Lina Alchaer

Hello, My Name is Lina Al-Chaer and I'm a fourth-year Professional Communication student at Ryerson University. I have been based in Toronto for most of my life but hope to continue my graduate studies outside of Ontario. I have always been fascinated by the field of Marketing and aspire to work in experiential marketing. This research was important to me as I hope to start a marketing career upon graduation. I was looking for ways to stand out among thousands of other candidates and I thought that by applying my research to real-world problems, I could find ways to present my skills and problem-solving abilities. I am currently working for the Office of the Dean at Ted Rogers School of Management and Employment and Social Development Canada (ESDC). In my spare time, I love to cook; I’m currently trying to make a dish from every country in the world, it's no quick feat!

Research

My research focused on student perceptions of corporate sponsorship of student-organized events and programs on campus. I spoke with several Ryerson student leaders to understand the impression they held towards corporate sponsors, the effectiveness sponsorship has on brand awareness and how a company's goodwill factor may influence a student's likelihood of investment.

Lina Al Chaer Research Poster
Lightning Talk
Project Webpage

Project Tags

sponsorship, corporate, student, impressions, recruitment, brand awareness, advertising, sales, marketing understanding, effectiveness, funding, money, raising, cause, mission, values, employment,