Marketing K-pop: stan culture and social media

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Marketing K-pop: stan culture and social media

Namreet Sandhu

Biography

Hi, my name is Namreet, and I am graduating this spring with an Honours BA in professional communications and a minor in graphic design. I am conducting my research on social media marketing strategies and how it correlates to the k-pop industry and stan culture.

Research Summary

How does K-pop create communities on social media, specifically Instagram and Twitter? How do social media-targeted marketing strategies contribute to the success of K-pop groups, specifically BTS?

Tags

Music, Culture, Society, Media

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