Alison Sylvester

Alison Sylvester

Alison is a fourth-year student at Ryerson University, completing her Bachelor of Arts (Honours) in Professional Communication and minoring in both Public Relations and Psychology. She prides herself on her excellent time management, organizational, and planning abilities, as well as her strong written and verbal communication skills. She is an enthusiastic leader with experience in graphic design, photo and film editing, and web design.

Research

This research project investigates the influence of emotional language use in public communications during health crises. An experimental research design was used to analyze participants’ risk perception and likelihood of adapting protective behaviours in response to hypothetical press releases.

A research poster with a dark blue background, examining 'Language Use in Health Crisis Communications' by Alison Sylvester. The top shows two white papers: one with the headline 'Atypical Illness Affects Global Population' stamped 'INFORMATIONAL', and another with 'Deadly Illness Attacks Fearful World' stamped 'EMOTIONAL'. The main research question asks, 'Does emotional language in press releases increase risk perception & protective behaviour?'. A red first-aid kit icon is on the left, and a multi-colored syringe icon is on the right.
Project Webpage

Project Tags

Healthcare, crisis, outbreak, communications, language
Scroll to Top