Victoria Ta

Victoria Ta

A headshot of a young East Asian woman with long, dark, wavy hair, wearing black-rimmed glasses and a white collared shirt. She is smiling broadly, showing her teeth, and has a small gold chain with a circular pendant around her neck. The background is a soft blur of horizontal purple and orange light.

Victoria is a 4th year Professional Communications student at Ryerson University, hoping to continue her growth in the field of project and events management within the entertainment landscape. During her free time, she plays for a competitive Toronto Women's ultimate frisbee team, and has competed in 2 national championships.

Research

Within the last decade the internet and the emergence of SNS (social networking sites) have grown considerably with today's internet culture. With the current technology age, individuals become more and more dependent on the internet as it is incorporated into their daily lives. With the continual growth of the internet and social networking sites such as Facebook, Twitter, Instagram, etc., the emergent of e-commerce has become a large part of the economy.

Learning more about the effects of social media on purchase patterns and consumer purchase behaviours will ultimately enable the growing e-commerce economy and ensure continual success. Already it can be found that many large name companies and brands have moved into the e-commerce space to appeal to certain demographics.

An infographic titled 'Peer Communication Effects in Social Media on Purchase Patterns' on a gray background with white abstract geometric shapes. It details a survey of 156 participants (64.1% female, 35.9% male, dominant age 21-23). A bar chart shows Instagram as the most seen sponsored ad platform at 74.4%, followed by Facebook (16.7%), YouTube (7.7%), Reddit (1.3%), and 0% for TikTok, Twitter, Snapchat, and LinkedIn. The research notes 79.5% of participants clicked sponsored ads, often due to product relatability.
Lightning Talk
Project Webpage

Project Tags

Social media, consumer purchasing, advertisements, marketing, purchase patterns, instagram
Scroll to Top