Media

Tanner Jackson

The Role of a Sports Arena as a Community Anchor After Tragedy

A well-lit, frontal headshot of a young man with fair skin, light blonde wavy hair, and bright blue eyes, sporting a ginger beard and mustache. He is smiling broadly, showing his teeth, and wearing a dark blue textured sweater against a plain light grey background.

I was born and raised in Vancouver, BC, and lived there for 17 years until moving to Toronto to pursue Professional Communication at TMU and to play for the rugby team, which I captained for 3 years. I grew up playing a variety of sports, which sparked my main research interest. I am also interested in music and culture. I have experience working in the sports communications industry, and I want to continue pursuing that passion after graduation. 

My research examines how sports can unite people after tragedy and how sports arenas and PR campaigns shape the narrative around team responses and public reception. I look at a variety of examples from different professional sports, including the NHL and NFL. I break down the three key elements of sports tragedy PR, and what campaigns need to focus on to be received well by the public.

Lightning Talk

Browse More Media Research

More Projects

A placeholder image with a large black serif letter 'S' centered on a light beige background. Behind the 'S' are blurred abstract shapes: a light blue horizontal rectangle at the top, a yellow circle on the left, and a maroon triangle on the right. The text 'No Image Available' is displayed in black at the bottom, all enclosed by a thin black border.

Sarah Shad

Modern Day: Erasure of Yesterday
A head-and-shoulder portrait of a Black woman with voluminous, dark, curly hair framing her face. She wears brown tortoiseshell cat-eye glasses, a black scoop-neck top, a delicate gold chain with a slender pendant, and gold triangular drop earrings. She looks directly at the camera with a neutral expression, set against a softly blurred background showing hints of buildings.

Juliette-Gloria Le Saout

Now, Listen: A Study on How Public Speech Structures Attention
A professional headshot of a fair-skinned young woman with long, straight, center-parted blonde hair, green eyes, defined eyelashes, and a subtle smile. She wears a black blazer over a black top with a silver layered necklace, against a plain light gray background.

Ainsley Nickerson

Reputation at Risk: The Impact of Corporate DEI Rollbacks on Brand Image and Credibility
Scroll to Top