Technology

Zain Obeidat

How does the way artificial intelligence is talked about influence university students’ sense of their own importance and fears of being replaced in the future?

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I am a Professional Communication student at Toronto Metropolitan University with a strong interest in media, digital culture, and emerging technologies. My work focuses on artificial intelligence and how the way it is discussed across social media, news, and entertainment can shape how people see their own value and future.

For my capstone project, I explore how different narratives around AI influence students’ perceptions of human importance and their fears of being replaced. I combine communication theory with real student responses to better understand how these ideas are formed.

Outside of academics, I have experience in social media strategy, content creation, and branding, working with small businesses to build engaging online presence. I am especially interested in storytelling and how media shapes perspectives. I aim to pursue a career in media and communications, focusing on digital storytelling and creative strategy.

This project explores how the way artificial intelligence (AI) is discussed across different platforms influences how university students perceive their own value and future. As AI becomes more present in everyday life, the narratives surrounding it whether optimistic, neutral, or fear-driven play a key role in shaping how people understand human importance in comparison to technology.

The study focuses on how exposure to AI-related content through social media, news, and entertainment affects students’ beliefs about whether humans are becoming less relevant or at risk of being replaced. Using a survey-based approach, this research gathers responses from university students to identify patterns in perception, emotional responses, and levels of concern about AI.

The findings highlight how communication and media framing can significantly influence attitudes toward technology, often amplifying uncertainty or fear. This research contributes to a broader understanding of how technological discourse shapes public perception and emphasizes the importance of responsible communication around AI.

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