By /

Ramneek Binning

The Psychological Effects of Beauty TikTok Trends and Young Girls

Biography

I’m a fourth-year Professional Communication major at Toronto Metropolitan University with a passion for social media, content creation, and all things beauty. Throughout my academic journey, I’ve gained a deep understanding of digital communication, branding, and audience engagement, which has fueled my love for creating impactful content.

My coursework and hands-on projects have equipped me with the skills to craft compelling narratives and develop strategies that resonate with online communities. As someone who has always been inspired by the beauty industry, I’m excited to merge my expertise in communication with my passion for makeup and skincare.

Let’s connect and talk about all things beauty, content, and digital strategy!

Details of Project

This research explores the psychological effects of prolonged exposure to Beauty TikTok on 14-22-year-old girls, highlighting how beauty trends impact self-esteem, body image, and mental health. Beauty TikTok often promotes unrealistic beauty standards through curated content and filters, making it difficult for young girls to differentiate between natural beauty and digitally enhanced perfection. Trends such as waist training, facial filters, fillers, the fox eye trend, and baby Botox encourage young girls to alter their appearance, leading to low self-esteem, increased insecurities, and body dysmorphia. Studies show that teens spend an average of 1.5 to 2 hours daily on TikTok, contributing to the pressure to conform to these unattainable ideals. The goal of this research is to raise awareness about the harmful effects of these trends and educate young minds on the long-term psychological implications of Beauty TikTok.

Lightning talk

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